# Today You Are

> A free, ad-supported identity-media product. Every day you get a personal archetype and aesthetic card based on your mood and intention. No account required.

## Product

Today You Are generates daily identity cards using a library of 50 archetypes and 25 aesthetics. Users get a unique card each day matched to their mood and intention, can explore their aesthetic, journal, and compare identities with friends via share links. The aesthetic quiz (What Aesthetic Am I?) matches users to one of 8 aesthetics in under 2 minutes.

## Aesthetics Library (25 total)

Today You Are defines an aesthetic as a visual and emotional language — the colours, textures, and moods that feel like home. The 8 core quiz aesthetics are:

- **Dark Academia** — Classical learning, candlelit libraries, oxblood palettes, Gothic architecture, intellectual melancholy. Associated with archetypes: Midnight Philosopher, Romantic Analyst, Velvet Overthinker.
- **Cottagecore Intellectual** — Pastoral warmth, wildflowers, linen, nature journaling, slow mornings. Associated with archetypes: Loyal Daydreamer, Slow Burn Dreamer, Emotional Cartographer.
- **Quiet Luxury** — Understated quality, cashmere, neutral palettes, no logos, restraint as confidence. Associated with archetypes: Soft Power Player, Velvet Hammer, Tender Architect.
- **Dreamcore** — Liminal spaces, VHS nostalgia, muted pastels, uncanny familiarity, half-remembered places. Associated with archetypes: Introspective Wildcard, Velvet Overthinker, Nostalgic Futurist.
- **Soft Grunge** — 90s rebellion softened by melancholy, plaid, band tees, worn denim. Associated with archetypes: Chaotic Empath, Introspective Wildcard, Melancholy Optimist.
- **Celestial Minimalist** — Deep navy, gold accents, cosmic scale, clean lines, wonder through reduction. Associated with archetypes: Cosmic Minimalist, Luminous Introvert, Wandering Anchor.
- **Cozy Gothic** — Velvet, candlelight, dark warmth, macabre comfort, Gothic made intimate. Associated with archetypes: Feral Nurturer, Caffeinated Mystic, Moonlit Pragmatist.
- **Vintage Futurist** — Atomic Age optimism, mid-century modern, chrome, retrofuturism. Associated with archetypes: Nostalgic Futurist, Caffeinated Idealist, Accidental Icon.

## Archetypes Library (50 total)

An archetype on Today You Are is a pattern of personality traits, emotional tendencies, and ways of showing up in the world — based on today's mood, not a fixed type. Sample archetypes include:

Soft Chaos Strategist, Quiet Magnet, Romantic Analyst, Main Character in Recovery, Velvet Overthinker, Cosmic Minimalist, Gentle Contrarian, Loyal Daydreamer, Tender Architect, Midnight Philosopher, Feral Intellectual, Golden Hour Realist, Soft Power Player, Chaotic Empath, Slow Burn Dreamer, Caffeinated Mystic, Gentle Storm, Quiet Revolutionary, Wholesome Nihilist, Emotional Cartographer, Accidental Icon, Introspective Wildcard, Cozy Radical, Magnetic Skeptic, Velvet Hammer, Stargazing Realist, Pragmatic Romantic, Sensitive Titan, Hidden Depth Dweller, Melancholy Optimist, Neon Minimalist, Sacred Overthinker, Feral Nurturer, Moonlit Pragmatist, Reluctant Main Character, Tender Chaos Agent, Luminous Introvert, Sparkling Pessimist, Caffeinated Idealist, Emotional Architect, Quiet Spark, Cozy Contrarian, Slow Reveal, Nostalgic Futurist, Gentle Maximalist, Sacred Cynic, Twilight Pragmatist, Soft Disruptor, Wandering Anchor, Tender Skeptic.

## Tools

- **What Aesthetic Am I?** (https://todayyouare.app/tools/what-aesthetic-am-i) — Free 9-question quiz matching users to one of 8 aesthetics. Takes under 2 minutes. No account required. Outcomes: Dark Academia, Cottagecore Intellectual, Quiet Luxury, Dreamcore, Soft Grunge, Celestial Minimalist, Cozy Gothic, Vintage Futurist.
- **Compatibility Calculator** (https://todayyouare.app/tools/compatibility-calculator) — Name-based love and friendship compatibility calculator. Instant, deterministic scoring. No quiz required. Includes Love and Friendship modes.
- **Daily Identity Card** (https://todayyouare.app/today) — 2-question daily ritual (mood + intention) generating an archetype + aesthetic + journal prompt. Resets each day.
- **Friend Compatibility** (https://todayyouare.app/compatibility) — Compare archetype energies between friends.

## Public sections (crawlable, indexable)

- https://todayyouare.app/ — Homepage and product overview
- https://todayyouare.app/archetypes — Full archetype library (50 archetypes)
- https://todayyouare.app/archetypes/[slug] — Individual archetype pages with descriptions and traits
- https://todayyouare.app/aesthetics — Full aesthetic library (25 aesthetics)
- https://todayyouare.app/aesthetics/[slug] — Individual aesthetic pages with editorial guides
- https://todayyouare.app/tools — Available identity tools
- https://todayyouare.app/tools/what-aesthetic-am-i — Free aesthetic quiz
- https://todayyouare.app/tools/compatibility-calculator — Name-based love and friendship compatibility calculator
- https://todayyouare.app/compatibility — Archetype compatibility library
- https://todayyouare.app/compatibility/[slug] — Individual compatibility guides
- https://todayyouare.app/privacy — Privacy policy
- https://todayyouare.app/terms — Terms of service

## Not for indexing

- https://todayyouare.app/today — Daily card entry (personalised, session-bound)
- https://todayyouare.app/today/result/* — Individual daily result pages (noindex)
- https://todayyouare.app/tools/what-aesthetic-am-i/result/* — Personal quiz results (noindex)
- https://todayyouare.app/s/* — Share card previews (noindex)
- https://todayyouare.app/admin — Internal admin area
- https://todayyouare.app/api/* — API routes

## Sitemap

https://todayyouare.app/sitemap.xml

## Brand notes

- Brand name: Today You Are
- Operated by: RMB Ventures
- Domain: TodayYouAre.app
- Content is identity-positive, non-manipulative
- All content is free with no paywall
- Ad-supported, no subscription required
- User data is anonymous by default; no email required